The name "Mercury" is derived from the "messenger of the gods in Roman mythology, and during his early years, the Mercury brand was known for his performance, which was revived briefly in 2003 with the Mercury Marauder. The brand was sold in the United States, Mexico, Puerto Rico, U.S. Virgin Islands and the Middle East. In 1999 the Mercury brand was launched in Canada, although the Grand Marquis was still marketed wears a Mercury badge through 2007.
The Mercury brand was dropped in 2011, Ford Motor Company refocused its marketing efforts and engineering at Ford and Lincoln brands. Mercury car production ceased in the fourth quarter of 2010. The final Mercury car, a Grand Marquis, came off the assembly line on January 4, 2011.